One of the biggest mistakes I see female business owners make is not spending enough time creating a well-thought-out menu of products that are priced competitively. I get it—we are excited to open the doors to your business and start attracting clients. But before you think about drawing them in with your marketing, you need to think about what you are going to sell them. This foundational step is crucial to the long term success of your business.

This is where the power of delegation comes into play. By delegating specific tasks to a professional marketing company, you can not only alleviate stress but also ensure that your marketing efforts are executed with expertise and precision.

As a small business owner, staying on top of the latest knowledge and insights is crucial. That's why I've curated a collection of books that I believe every female small business owner should read. These books offer valuable lessons and perspectives that can help take your business to the next level.

Picture this: You've poured your heart and soul into building your brand. You've crafted compelling content, shared your story, and built a loyal following. But when it comes to actually asking for the sale, you hesitate. You don't want to come across as pushy or salesy, so you hold back. The result? Your audience remains passive, unsure of what step to take next. And, your business? It misses an opportunity for a sale.

While some may argue that blogging is a dying art form, I'm here to tell you that it's far from obsolete – in fact, it's more valuable than ever in today’s marketplace, where competition is fierce and attention spans are short, blogging has emerged as a vital component of any successful marketing strategy.

But here's the truth: marketing is non-negotiable. It’s when you are busy that you need marketing the most. Marketing is the lifeblood of our businesses, the fuel that keeps our business not only running but growing. Without it, our business will become stagnant while we watch our competitors race ahead.