Picture this: You’ve poured your heart and soul into building your brand. You’ve crafted compelling content, shared your story, and built a loyal following. But when it comes to actually asking for the sale, you hesitate. You don’t want to come across as pushy or salesy, so you hold back. The result? Your audience remains passive, unsure of what step to take next. And, your business? It misses an opportunity for a sale. Without clear guidance, your audience is left adrift, unsure of what action to take.
Now, let me share a story with you that might just change the way you approach your marketing strategy.
Imagine you’re at a crowded conference, eagerly awaiting the keynote speaker. The room buzzes with anticipation as the speaker takes the stage. Suddenly, they instruct everyone to sit down. Without hesitation, the audience complies, sinking into their seats. Then, just as swiftly, the speaker commands everyone to stand up. Instantly, the entire room rises to their feet, almost instinctively. It’s a simple exercise, but it vividly demonstrates a powerful truth: people go where you tell them and do what you tell them to do. This innate response to direction isn’t just confined to conference rooms; it permeates every aspect of our lives, including marketing.
By leveraging this principle and incorporating clear and compelling calls to action (CTA) into our marketing materials, we can guide our audience toward the desired outcome, whether it’s making a purchase, signing up for a newsletter, or booking a consultation.
Simply put, a ‘call to action’ is telling people exactly what they should do next. It’s what increases engagement and helps convert a lead to a customer.
Using a well-crafted call to action can transform a business. Whether it’s making a purchase, signing up for a newsletter, or scheduling a consultation, a clear and compelling CTA provides the roadmap your audience needs to navigate their way through your sales funnel to make a purchase.
It’s essential to use a call to action today. Consumers are bombarded with choices every day, whether in-store or online. Without clear direction from you on what to do, they’re likely to move on to the next shiny object without ever engaging with your brand. Including a CTA cuts through the noise and provides your audience with a clear path forward, guiding them toward the action you want them to take.
Here are some examples of some common calls to action in marketing today:
Direct CTAs: “Shop Now,” “Buy Now,” “Subscribe Today”
Social CTAs: “Follow Us on Instagram,” “Like Our Facebook Page,” “Join Our LinkedIn Group”
Lead Generation CTAs: “Download Our Free Guide,” “Sign Up for Our Newsletter,” “Request a Consultation”, “DM Us For More Details”
Interactive CTAs: “Take Our Quiz,” “Start Your Free Trial,” “Get Started”
Urgency CTAs: “Limited Time Offer,” “Act Now,” “Don’t Miss Out”
How many calls to action should you use? At The Marketing Concierge, we believe in sprinkling our marketing materials with what we affectionately call ‘call to action confetti.’ This means strategically placing calls to action throughout your content everywhere to ensure that no opportunity for engagement or conversion is missed. Whether it’s a social media post, blog article, or email newsletter, you’ll find a clear and compelling CTA guides your audience towards the next step. By saturating our marketing efforts with CTAs, you empower our audience to take action at every touchpoint, ultimately increasing your results.
So, how can you start using calls to action in your marketing strategy? It begins with understanding your audience and their needs. What do you want them to do, and how can you make it as easy as possible for them to do it? Your goal is to guide your audience towards action at every touchpoint. If you’ve not been using Calls To Action consistently in your brand messaging, you’ll want to go through every aspect of your marketing and begin to incorporate them now.
Need one-on-one support with your brand messaging and incorporating calls to action? Schedule a free 30-minute consultation with us today, and let’s discuss how The Marketing Concierge can help.
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