Don’t Be Afraid To Repeat Yourself

Do you ever feel like you're stuck in a content creation loop, constantly searching for fresh ideas to fill your social media feeds, emails, and website? It's a common struggle among small business owners – the uncertainty of what to say and how to say it effectively.

Crafting compelling content that resonates with your audience is no easy feat. The pressure to stay relevant and engaging can often lead to frustration, burnout and giving up. But what if there was a simpler, more effective approach to your marketing?

Imagine having a brand message so clear and concise that it effortlessly guides your content creation efforts – not just once but for months to come! With a well-defined brand message you can confidently communicate your value proposition everywhere for years, without the need for constant reinvention.

How you craft your brand message does matter.

As a StoryBrand Certified Guide, I've witnessed firsthand the transformative power of defining a clear brand message and sticking to it. Donald Miller, author of Building a Storybrand emphasizes the importance of doing this by framing your brand message using the framework of a story. By positioning your brand as the guide and your customer as the hero, you create a narrative that resonates deeply with your audience and never gets old. As long as your brand message resonates with your potential customers, provides a solution to a problem they have, and compels them to take action, you will always be relevant!

Gone are the days of feeling like every line of copy for every social media post, email, and website must have shiny new words and you must constantly reinvent the wheel for your messaging.  That only dilutes your brand message and confuses your target audience. Instead, embrace the mantra: "Don't be afraid to repeat yourself."

Repeat after me, “I won’t be afraid to repeat myself in my marketing!”

Repetition is your ally when brand building. The rule of 7, a fundamental principle of marketing, emphasizes the importance of repetition in driving action. By consistently reinforcing your brand message, you increase the likelihood of your audience internalizing and acting upon your message.  The marketing rule states “ a potential customer must see a message at least 7 times before they’ll be provoked to take an action“.  

By consistently reinforcing your brand message across all touchpoints – from social media posts to website copy and email communications – you create a cohesive narrative that leaves a lasting impression on your audience. Don’t be afraid to repeat yourself.  Repetition fosters familiarity, making it easier for customers to understand and connect with your brand.

Think of your brand message as a compass, guiding every aspect of your marketing strategy. By investing in a well written brand message and one-liner that works, you not only save time and effort but also establish a strong foundation for the future growth of your small business. 

If you're unsure where to begin or if your current brand message needs fine-tuning, we are here to help. Schedule a complimentary 30-minute call with us to discuss how clarifying your brand message can propel your business forward.

Visit our website to schedule a complimentary 30-minute call today.

Together, let's transform your business with the power of clear and concise brand messaging.