StoryBrand: Save Time, Money, and Standout
Storytelling has become a buzzword in the world of marketing in recent years. With numerous books and TED talks dedicated to the subject, it's clear that using stories to connect with your audience can be a powerful tool. However, it's not as simple as just sharing your personal story when marketing a product or service and hoping your customer will be sold. This is where I see so many brands get it wrong.
As a certified StoryBrand guide, I can attest to the fact that the ancient structure of storytelling does apply to marketing. It’s been proven that StoryBrand can when used properly, save time, and money and help a brand stand out with clear and concise brand messages because it finally resonates with your target audience.
The difference at StoryBrand, is that we flip things around. We believe the story is about your customer and they are the hero.
Here’s how we do storytelling at StoryBrand.
Using StoryBrand, we bring customers into a story that talks about a problem they're having and a solution that our product or service offers. We use the same grid, storytellers use in telling stories, to map out the story of our customers, then we create clear and refined statements in the seven relevant categories of their lives to position ourselves as their guides. When we do this, we become the people who help them achieve the life they want to live. Our audience wants to hear what we have to say, and they listen.
When you use StoryBrand, Revenue Goes Up.
The truth is, most businesses today really struggle to create marketing messaging that resonates with their audience. When your marketing isn't clear, potential customers don't know what you offer, and they're unlikely to buy from you. That's why it's crucial to have a clearly defined brand message — that's where StoryBrand comes in! By using the StoryBrand 7-step framework, you create a brand script for your brand that outlines the story of your customers, their problem, and how your brand can help them solve it and you apply it to all of your marketing efforts, whether that’s your website, email marketing, or social media.
When your marketing isn’t clear, it can cost you.
Here are just a few examples of things that would suggest your marketing is not resonating with your target audience:
Customers leave your website after a few seconds
Nobody clicks your emails
Your marketing campaigns fall flat
Potential customers don’t buy your product
People tune you out when you tell them what you do
You struggle to stand out in a crowded market
These are just a few of the ways that a confusing message can impact your business. But the good news is that it doesn't have to be this way.
Marketing should be easy and it should work.
Back to the StoryBrand Framework I mentioned earlier….by following the seven-step story structure you will create a clear and concise message that resonates with your audience and motivates them to take action. Let’s take a closer look at the seven key elements of the StoryBrand Framework:
A character: This is your ideal customer or target audience. By understanding their needs, desires, and pain points, you can create a message that speaks directly to them.
Has a problem: Your brand message should address a specific problem that your target audience is facing.
And, meets a guide: As a business, you need to position yourself as the guide who can help your target audience solve their problem.
Who gives them a plan: Provide a clear and actionable plan for your target audience to follow in order to achieve the desired outcome.
And calls them to action: Your brand message should include a clear call to action that motivates your target audience to take action.
And ends in success: You should include a success story/testimonial that demonstrates how your solution has helped others in the past.
That helps them avoid failure. Let your audience know what the stakes are if they don’t work with you.
By following the StoryBrand Framework, businesses can create a brand message that is clear, engaging, and memorable. This, in turn, can help increase sales by making it easier for customers to understand the value of your product or service and how it can help them solve their problems.
At The Marketing Concierge, we have seen the power of the StoryBrand Framework firsthand. By starting with a brand script and using this framework to guide all of our marketing efforts, we have been able to help our clients achieve significant growth and success. The Marketing Concierge can help you create a clear and concise message that resonates with your audience and motivates them to take action too! We offer The Basics Package, which includes a brand messaging playbook and a one-liner and is the foundation to create a lead-generating website and sales funnel. With this package, you'll have a clear roadmap for your brand messaging that you can apply to all of your marketing efforts. Reach out to us today and start working on a message that resonates with your audience and drives sales.
Not sure what aspect of your marketing isn't working and totally overwhelmed? Take our FREE Online Marketing Assessment that identifies the weakest links in your brand’s marketing, and provides you with a customized report. It takes just 10 minutes to complete, and you’ll receive a FREE email with the results. Link in Bio.