Practical Steps Small Businesses Can Take To Delegate Marketing

As a small business owner you face a multitude of challenges, one of the most significant being the necessity to effectively market your products and services. This is where the power of delegation comes into play. By delegating specific tasks to a professional marketing company, you can not only alleviate stress but also ensure that your marketing efforts are executed with expertise and precision.

Why Delegation is Essential For Your Small Business

The concept of delegation is fundamental to effectively grow your business. While most small business owners want to do it all themselves -- from working with clients, to accounting, and marketing – they simply can’t, if they expect their business to grow to the level they hope. Delegating allows you to focus on what you do best—running your business—while professionals handle the specialized tasks that require expertise. When it comes to marketing, this principle is particularly important. Marketing is a dynamic and multifaceted field that demands constant attention, creativity, and technical know-how. By entrusting your marketing tasks to professionals, you can benefit from their experience and insights, ultimately leading to more effective marketing campaigns with a better return on your investment.

Introducing the Marketing Delegation Checklist

At The Marketing Concierge we understand the challenges small business owners face in managing their marketing efforts. To address this, we have developed a comprehensive marketing delegation checklist that lists over 100 different marketing tasks. This checklist is designed to help small business owners identify and organize their marketing needs efficiently. The checklist features three distinct columns that you will be using to organize all of your marketing tasks:

1. Things You Don’t Currently Do: Tasks that you may not need to incorporate into your marketing strategy right now.

2. Things You Need to Do Yourself: Tasks that require your personal touch, expertise, or immediate attention.

3. Things You Can Delegate: Tasks that can be efficiently handled by a professional marketing company.

The Value of Using the Checklist

Clarity and Organization

One of the most significant advantages of the checklist is the clarity and organization it provides. With over 100 tasks listed, the checklist serves as a comprehensive guide to what needs to be done to ensure a robust marketing strategy. By categorizing these tasks into three columns, it helps you quickly identify which tasks you can delegate, which ones need your personal attention, and which ones you can potentially ignore. A report from Upwork found that 53% of small businesses believe outsourcing certain tasks improves efficiency and productivity. And, according to a 2018 study by LinkedIn, 64% of small business owners report reduced stress levels when they delegate marketing tasks.

Efficient Time Management

According to a study by ScaleTime, small business owners who delegate effectively save an average of 20-30% of their time. Time is one of the most valuable resources for any small business owner. The checklist helps you manage your time more efficiently by clearly outlining which tasks you should handle personally and which ones you can delegate. By offloading tasks to a professional marketing company, you can free up valuable time to focus on core business activities, such as product development, customer service, and strategic planning.  

Expertise and Quality

Marketing is a specialized field that requires a deep understanding of various channels, tools, and strategies. By delegating marketing tasks to professionals, you ensure that these tasks are handled with a high level of expertise and quality. Professional marketing companies have the knowledge, experience, and resources to execute marketing tasks effectively, leading to better results and a higher return on investment.  Research by Xero shows that small businesses that outsource their marketing see a 7-8% higher revenue growth compared to those that don’t.

Making the Case for Delegation

Focus on Core Competencies

As a small business owner, your primary focus should be on your core competencies—what you do best. By delegating marketing tasks, you can concentrate on the areas of your business where you can make the most significant impact. This not only enhances your productivity but also ensures that your business operates smoothly and efficiently.

Cost-Effectiveness

While hiring a professional marketing company may seem like an additional expense, it is, in fact, a cost-effective strategy in the long run. Professional marketers can help you avoid costly mistakes and maximize your marketing budget by implementing targeted and effective campaigns. Moreover, by freeing up your time, you can focus on activities that directly contribute to revenue generation, ultimately boosting your bottom line.

Access to Advanced Tools and Technologies

Professional marketing companies have access to advanced tools and technologies that may be beyond the reach of small businesses. These tools can enhance your marketing efforts by providing valuable insights, automating tasks, and optimizing campaigns for better performance. By delegating to professionals, you gain access to these resources without the need for significant investment.

Practical Steps for Delegation

1.      Identify Your Marketing Needs

The first step in effective delegation is to identify your marketing needs. The checklist can help you do this by providing a comprehensive list of tasks that are essential for a successful marketing strategy. Review the tasks and categorize them into the three columns: “You Don’t Do,” “Things You Need to Do Yourself,” and “Things You Can Delegate.”

2.      Choose the Right Marketing Partner

Once you have identified the tasks you can delegate, the next step is to choose the right marketing partner. Look for a professional marketing company that has a proven track record, expertise in your industry, and a comprehensive suite of services. At The Marketing Concierge, we offer a range of marketing services tailored to meet the unique needs of small businesses and we would be honored to work with you.

3.      Establish Clear Communication

Effective delegation requires clear communication. Once you have chosen a marketing partner, establish clear communication channels and set expectations. Provide them with all the necessary information and resources they need to execute the tasks effectively. Regularly review progress and provide feedback to ensure that your marketing goals are being met.

4.      Monitor and Evaluate

Delegation does not mean abdication. It is essential to monitor and evaluate the performance of the delegated tasks regularly. Use the checklist to keep track of progress and ensure that the tasks are being completed to your satisfaction. Regularly review the results of your marketing campaigns and make adjustments as needed to optimize performance.

Our Marketing Delegation Checklist is a powerful tool to streamline your marketing efforts and achieve better results. I hope you’ll grab your copy here and start categorizing and delegating your marketing tasks today. It’s time for you to focus on your core competencies while you drive your business forward.