8 Marketing Tasks YOU Should Not Be Doing

As the CEO of a company dedicated to helping businesses grow, I understand the importance of effective time management. Our brand promise at The Marketing Concierge is simple but powerful: Accomplish More. Juggle Less. We know that with the proper marketing support, you can stand out, save time, get results.

Effective Time Management

Using your time as a small business owner effectively, means you need to learn how to delegate tasks that don’t require your personal attention. And I’ve found after working with hundreds of small businesses that marketing is usually a pretty easy area of the business for entrepreneurs to hand over the reins without too much concern. In this blog we share eight crucial marketing tasks that you should consider outsourcing to allow you the freedom to focus on steering your business towards growth. And, don't forget, there are 100 more marketing tasks you should avoid doing yourself – you can find them in our FREE Marketing Delegation Checklist, available for download.

1. Brand Messaging

Your brand messaging is the voice of your business. Outsourcing this task to an experienced marketer ensures that your messaging not only breaks through the clutter of today's saturated marketplace but resonates perfectly with your target audience. Crafting a brand script that taps into the problems your audience faces and offers a compelling solution requires the talent and know-how of someone with years of marketing experience. This strategic approach ensures your communication remains consistent and concise across all channels, while generating new leads.

2. Social Media Strategy

While you might enjoy doing your own social media, having a well-thought-out strategy is what can truly make a difference for your business. A marketing expert can work closely with you to establish clear goals and create a strategy tailored to your unique business needs. It's not just about posting content; it's about understanding whether you're meeting your goals and adjusting your strategy accordingly. Consistency and persistence are crucial in the world of social media, and by outsourcing this task, you ensure that every moment you invest in social media aligns with your audience and delivers tangible results.

3. Social Media Content Creation

Creating daily posts and writing captivating captions is undoubtedly a time-consuming task. However, it's not just about creating the posts – it's about optimizing your content for maximum impact. An experienced marketer can create content that not only engages your audience but also aligns with the algorithms of different social media platforms. From utilizing keywords in visuals and captions to incorporating features like collaborations, locations, and hashtags, outsourcing your social media content creation ensures your online presence is not just active but strategically optimized to deliver leads.

4. Creating Lead Magnets

Growing your brand requires attracting new leads consistently. Lead magnets, such as freebies offered in exchange for email addresses, play a crucial role in this process. While it might be tempting to create them yourself, outsourcing to a skilled professional ensures the design and copy of your lead magnet are of the highest quality. The success of your lead magnet is directly connected to it’s quality, making it a worthy investment in the growth of your business.

5. Website Development and Management

Gone are the days of static websites. Today, your website is a dynamic representation of your brand that requires continuous attention and updates. Whether it's creating new landing pages for lead magnets or implementing ongoing SEO improvements, professional oversight is crucial for your website to stand out in a competitive digital landscape. Outsourcing website development and management ensures your online presence is not just functional but consistently optimized for success.

6. Website Content Creation

Whether you are running a blog, posting podcast show notes, or managing an e-commerce platform, daily content generation is a necessity for your website. However, not all content is created equal. To deepen your website's reach on the internet, content must be keyword-rich and valuable to your target audience. This is where a trained marketing copywriter comes in – outsourcing website content creation guarantees that every piece of content contributes strategically to the growth of your brand.

7. Email Marketing: Leveraging the Power of Direct Communication

Contrary to popular belief, email marketing remains a highly successful channel, surpassing social media in terms of conversion. If writing compelling email campaigns isn't your forte, leave it to the marketing professionals. An experienced marketer can not only craft a sequence of messages designed to convert leads into sales but can also provide a distinct type of writing with compelling calls to action. Outsourcing email marketing ensures your communication directly speaks to your audience, driving engagement and sales.

8. Database Management

Your database is a valuable asset for future revenue. However, treating it as such requires proper management. Many small business owners keep their leads' information scattered across various platforms. A professional marketer can ensure that all your leads and contacts are housed in one place for safekeeping, using recommended email service providers like Mailchimp or Constant Contact. With dedicated attention, your database becomes a powerful tool to fuel the growth of your business.

What Tasks Can You Outsource?

Outsourcing marketing tasks allows you to redirect your energy towards what you do best – running your business.  Which of these task would be best for you to hand over to a marketing professional?

Remember, these are just a few examples of marketing tasks that can be delegated; our FREE Marketing Delegation Checklist offers a comprehensive guide to tasks you should consider outsourcing. Grab your free copy HERE.

Stand out, save time, get results – that's the promise of The Marketing Concierge.

Download our checklist today, and let's accomplish more together!