
The Power of Vacations: Why Business Owners Need a Break
As the owner of The Marketing Concierge, I know just how demanding the world of business can be. It's a constant juggling act of tasks, client needs, and never-ending to-do lists. That's why I make it a point to take a well-deserved break each year. I love retreating to the beach to our land in Maine, or even to Europe if time and budget allow.

Small Businesses Spend 20 Hours Per Week on Marketing
Are you spending an exorbitant amount of time on marketing each week? If you're nodding your head in agreement, rest assured, you're not alone. A recent survey by Constant Contact reveals that many small businesses invest an average of 20 hours per week into marketing. The extra effort has proven beneficial in various ways, but it also highlights the challenges that marketing poses for small business owners today.

Three Social Media Marketing Mistakes Small Business Owners Often Make
Let's talk about something that many of us struggle with: social media marketing. We all know how crucial it is for our businesses, but let's face it—it can be tough to crack the code. The good news is that you're not alone, and there are solutions available

How To Cut Through The Clutter With Your Brand Messaging
In the noisy world of business, where countless companies compete for attention, a clear and compelling message can make all the difference. Amidst this fierce and insidious enemy called "noise," one messaging strategy has emerged as a powerful tool for cutting through the clutter and connecting with customers: The StoryBrand framework.

StoryBrand: Save Time, Money, and Standout
Storytelling has become a buzzword in the world of marketing in recent years. With numerous books and TED talks dedicated to the subject, it's clear that using stories to connect with your audience can be a powerful tool. However, it's not as simple as just sharing your personal story when marketing a product or service and hoping your customer will be sold. This is where I see so many brands get it wrong.
How To Increase Your Website Traffic
In today's content-driven economy, creating content is only the first half of the process when increasing your website’s exposure. The promotion and “marketing” of that content is the second half and it’s often completely overlooked.