Connecting with your ideal customer today requires more than just crafting compelling content, it's about building relationships and guiding potential customers through a journey – a journey that can be defined by the Know, Like, and Trust phases. In this blog, we'll explore why a diverse mix of content across various marketing channels is crucial to connecting with customers at every stage of the buying journey.

Using your time as a small business owner effectively, means you need to learn how to delegate tasks that don’t require your personal attention. And I’ve found after working with hundreds of small businesses that marketing usually a pretty easy area of the business for entrepreneurs to hand over the reins without too much concern. In this blog we share eight crucial marketing tasks that you should consider outsourcing to allow you the freedom to focus on steering your business towards growth.

Every business owner has faced that moment of feeling stuck. You've poured your heart and soul into your business, but growth seems to have stalled. You’re not alone. Growing a business is very different than building a business. The answer to your business growth might lie in a strategic partnership – outsourcing your marketing to a fractional CMO (Chief Marketing Officer).

Ensuring your business has an online presence is not just a good practice; it's a crucial step toward success. Today, a staggering 97% of people turn to the internet to find local services, making your digital storefront—particularly your Google Business Page—a significant touchpoint for potential customers. As we start a new year, there's no better time to set-up, audit and optimize your Google Business presence.

In this blog we will cover how to set up a Google Business Profile, and how to audit  and optimizing an existing Google Business Page, plus I will walk you through a step-by-step guide on how to set up a new profile, ensuring your business stands out in local searches and captures the attention of your target audience.

Quarterly planning today has emerged not just as a strategy but as a necessity. It acts as a compass, steering businesses through the challenges and opportunities each quarter. An intentional approach to quarterly planning can also provide a roadmap for growth and a resilient framework for your entire team to work within. By committing to this practice, you not only set your business on a trajectory of continuous improvement but also empower yourself to respond effectively to the ebb and flow of your entrepreneurial journey.

As we approach the close of 2023 and navigate the whirlwind of the holiday season, things can be particularly overwhelming. The hustle and bustle of the holidays, combined with the need to gear up for a successful 2024, creates a sense of busyness that leaves little room for strategic planning.