5 Things To Stop Doing Today, To Start Growing Your Business By Tomorrow
If you’re running a small business, you know it's a non-stop whirlwind. But guess what? To grow your business, you’ll need to shed some things that are keeping you from the growth that you are so anxious to achieve. In this blog post, I'm breaking down five things you need to stop doing, to start growing your business. These are shifts that'll have you on the fast track to success by making the most of your marketing.
#1 Step Away from the Small Stuff - Delegate Like a Boss. We've all been there, right? Drowning in a sea of small tasks. Well, it's time to wave goodbye to that chaos. Instead of doing it all, it's time to pass off those routine tasks. Think social media management, website content updates, and email campaigns—pass the reins to those who excel in these areas. By letting go, you'll free up your time to focus on strategies that grow your business.
#2 Quit trying to be everything to everyone - Nail Your Niche. It might be hard to hear, but you're not in the business of pleasing the masses. To grow your business, you've got to invest in niching down and defining a clear brand message that's totally magnetic for your audience. Yes, it takes some time and some soul-searching to determine who your ideal customer is, but it’s worth it. This is the secret sauce that'll make your brand irresistible to those that you want to work with. As a StoryBrand Certified Guide, we specialize in helping brands define their target and craft a clear and compelling brand message.
#3 Stop chasing every new marketing trend. Streamline With a Sales Funnel. As your business grows, you need an efficient and sustainable marketing strategy to handle increased demand. Creating a well-designed sales funnel is one of the best ways to ensure consistent growth without exhausting your resources. A sales funnel allows you to automate and systematize your marketing efforts, ensuring a smooth flow from lead generation to conversion. Once established, you can focus on improving and optimizing the funnel while reducing the need to chase after every new marketing trend. This blog is a great place to get started.
#4 Let go of the social media ‘overwhelm’. Strike A Balance. Excessive time spent on social media without a clear strategy can become counterproductive and drain your resources. Instead, prioritize creating a strong brand message and engaging content on select social media platforms that align with your target audience. Combine this approach with the power of a sales funnel (#3 mentioned above), and you'll generate more qualified leads without the need to constantly monitor social media metrics. For a quick and easy way to start focusing your time on Social Media, download our FREE Social Media Checklists.
#5 Stop seeking only short-term gains for your business. Invest in Sustainable Growth Through Value-Based Marketing. Focus on long-term value rather than short-term gains. Invest in value-based marketing, where you deliver valuable content and solutions that address your customers' needs and pain points. By establishing your brand as a reliable source of valuable information, you build trust and loyalty among your customer base. Satisfied customers are more likely to become repeat buyers and enthusiastic brand advocates, contributing to sustainable business growth.
It's time to say goodbye to practices that are holding you back in 2023. Remember, it's not about doing more—it's about doing things smartly.
Looking for more ways to grow your business? The Marketing Concierge uses Small Business Flight School, the small business training program that helps you double your revenue.