How To Create A Marketing Plan + FREE Marketing Assessment

Imagine this scenario: you've set out on an exciting journey, launching your small business with immense passion. You're offering a fantastic product or service that you genuinely believe in. But when it comes to marketing, you find yourself in uncharted territory. With limited experience and time constraints, you've been struggling to find the right marketing approach.

It's a story we see at The Marketing Concierge far too often—a promising business, an eager entrepreneur, and a haphazard marketing strategy. You've likely dabbled in various marketing tactics, from social media promotions to email campaigns, but with results that leave much to be desired. Your valuable time and financial resources are being squandered, and you're beginning to question whether there's a light at the end of the marketing tunnel.

We understand. You don't know how to manage your marketing to keep growing your revenue, so you end up trying idea after idea, hoping something works. In the end, you waste a ton of time and money, all with nothing to show for it.

You need a simple strategic marketing plan

A simple strategic marketing plan is an essential tool for businesses looking to see results. It provides clarity, focus, and the means to measure success, ultimately contributing to more efficient and effective marketing efforts and overall business growth.

Here’s how you’ll benefit from a Marketing Plan:

Clarity and Focus: A marketing plan provides a clear roadmap for your marketing efforts. It helps you define your marketing goals, target audience, and the strategies you'll use to reach them. This clarity keeps your team on the same page and ensures everyone is working toward common objectives.

Better Decision-Making: With a plan in place, you can make more informed decisions. You have a framework for evaluating which marketing tactics are most effective, and you can allocate resources more wisely.

Efficiency: A well-structured marketing plan saves time and resources by eliminating the guesswork. You can quickly reference your plan to see what needs to be done, how it should be executed, and when it should happen.

Consistency: A marketing plan helps you maintain consistency in your messaging and branding across various channels. This consistency enhances brand recognition and trust among your audience.

Competitive Advantage: Having a plan in place enables you to be more agile and responsive to market changes. You can adapt your strategies to stay ahead of competitors and capitalize on emerging opportunities.

Enhanced Communication: A marketing plan facilitates better communication within your organization. It's a reference point that helps teams across various departments understand the marketing strategy and how it supports the business.

Long-Term Success: With a strategic marketing plan, you're thinking beyond short-term gains. It helps you build a foundation for sustained growth and long-term success.

Measurable Results: By setting key performance indicators (KPIs) and tracking your progress, you can measure the impact of your marketing efforts and refine your strategy to achieve better results over time.

Complete the Small Business Marketing Assessment

Our Small Business Marketing Assessment is a powerful tool designed to empower female small business owners like you. It's a lifeline that offers a clear, strategic path to transform your marketing strategy and it’s FREE. By completing this FREE assessment, here’s what you’ll be reviewing:

·         Your Brand Message

·         Your Target Audience

·         Your Brand Narrative

·         Your Sales Funnel

·         Your Content Strategy

·         Your Analytics

Using the Small Business Marketing Assessment: a step-by-step guide

By now, you might be eager to get started with the Small Business Marketing Assessment. Here's a step-by-step guide to show you how easy it is to get started:

1. Complete the Short Assessment

Spend just 10 minutes answering questions about your current marketing strategy and efforts. These questions are carefully designed to craft your custom report, tailored to your unique situation as a female small business owner with a newer venture.

2. Review Your Report

After completing the assessment, you'll receive a complete report via email with a score for each area of your marketing. This score serves as a valuable benchmark, showing where your marketing is strong and where improvements are needed. It provides an invaluable snapshot of your business's marketing landscape.

3. Get Your Customized Marketing Plan

In addition to your personalized report, you'll receive a detailed marketing plan with specific next steps. These recommendations are actionable and ready for implementation. It's your roadmap to transform your marketing strategy from a spend into an investment that makes your company money.

The truth is that most small businesses’ marketing isn’t working

Most small businesses are ignored. But they aren't ignored because their products aren't great or their marketing isn't pretty. They're ignored because they are not marketing their products or services clearly.

It's a noisy world and only those who communicate clearly will be heard.

Spend 10 minutes taking the Small Business Marketing Assessment to turn your marketing from a spend into an investment that makes your company money.