Are you spending an exorbitant amount of time on marketing each week? If you’re nodding your head in agreement, rest assured, you’re not alone. A recent survey by Constant Contact reveals that many small businesses invest an average of 20 hours per week into marketing. The extra effort has proven beneficial in various ways, but it also highlights the challenges that marketing poses for small business owners today.
So, why do small business owners find themselves devoting so much time to marketing? The answer lies in the vast array of channels and venues available to connect with customers. Online marketing options have experienced a significant surge, alongside traditional offline avenues. However, it’s online marketing that demands the lion’s share of a small business owner’s time, according to the survey.
While multi-channel marketing presents great opportunities, it also brings its fair share of challenges. Most small business owners are not marketing professionals, and navigating the flood of new marketing tools while striving to be present across search engines, mobile devices, and social media feeds can be overwhelming.
That said, marketing does have its benefits. The survey reveals that a substantial majority of business owners investing significant time in marketing across multiple platforms are reaping rewards. These benefits include acquiring new customers, increasing website traffic, and generating higher revenues.
However, some small business owners are not seeing the desired returns. They point to various drawbacks associated with using multiple platforms, such as unfamiliarity with tools, time consumption, uncertainty about customer usage, and difficulty measuring success across different channels.
While marketing often takes a backseat to other pressing business needs, neglecting it can be a costly mistake. In today’s fiercely competitive environment, strong marketing support is crucial to stand out from the crowd. That’s where The Marketing Concierge comes in.
At The Marketing Concierge, we offer all-in-one marketing support to seamlessly manage every aspect of your marketing efforts. Our mission is to give you back those precious hours in your day, allowing you to focus on serving your clients and growing your business. With our assistance, you’ll be able to connect with more clients and alleviate the overwhelming burden of marketing.
If you’re interested in learning more about our services, we invite you to schedule a complimentary call with us. During this call, we can discuss your unique marketing needs and explore how we can help you achieve your goals.
And if you’re unsure where to start with your marketing, we have a special offer for you. Take advantage of our FREE marketing assessment, a comprehensive online questionnaire that identifies your marketing weaknesses and provides a detailed plan to address them. It’s an excellent opportunity to gain valuable insights and kick-start your marketing journey.
Don’t let marketing consume your valuable time and energy. Let The Marketing Concierge be your trusted partner in simplifying and systemizing your marketing efforts. Together, we can transform and grow your business.
Comments +