There’s a strange gap I see so many women navigating right now. You’ve got years of experience, a business that works, a story that’s real—and still, something about marketing today just feels off. I get it. I’ve felt it too. But here’s what I want to share: this shift in marketing? It’s actually made room for voices like yours and mine. The ones with some perspective. The ones that have something to say.
Let me start with the truth: Not too long ago, I wasn’t sure I even belonged in the marketing world anymore.
Not because I wasn’t great at what I do. (I’ve been helping brands grow for 30 years, from mutli million-dollar corporations to small businesses that are now household names.) But because I started believing what the market wanted me to believe:
– That younger = better.
– That louder = more effective.
– That faster = more valuable.
And that maybe, just maybe… I had aged out.
But something has shifted. And I don’t just mean in me—I mean in marketing itself.
We’re entering a season where what the world wants isn’t another trending tutorial or step-by-step strategy. They want perspective. They want authenticity. They want a point of view that cuts through the noise.
And guess what? That’s exactly what you’ve been building for decades.
It’s your time to shine. Not with louder tactics or trendier posts, but with your clarity, your conviction, and your story.
1. Facts don’t make you memorable—your point of view does.
We’re in an era of content saturation. Thanks to AI, every question has an instant answer. There’s a Canva template for everything. There are 100 ways to write a hook, and a free eBook to tell you all of them.
But what there isn’t—is another you.
Your take. Your lens. Your why. That’s what people connect with.
It’s not what you know—it’s how you say it.
I spent a long time teaching people how to post on Instagram, how to write a great email, how to optimize a website. But now I spend more time helping clients figure out why they’re doing what they’re doing. What they believe. What they stand for. And once that’s clear, everything else flows.
You don’t need to chase more strategies. You need to show up with more clarity.
2. Experience is your greatest marketing asset.
One of the most frustrating things I see is incredible women—smart, seasoned, successful—holding back online because they feel behind.
But the truth is: you’re not behind—you’re just unfiltered.
You’ve led teams. Launched companies. Raised humans. Navigated heartbreak, health scares, hard pivots, and unexpected growth. You have wisdom no AI tool can replicate. You have perspective a 24-year-old with a ring light and a podcast just doesn’t have yet.
Experience doesn’t slow you down. It sharpens your message.
I’ve seen it firsthand: the moment a woman finally owns her story and stops trying to sound like someone else is the moment her audience starts listening. People don’t want a polished brand anymore—they want a real one.
So stop trying to play it safe. Say what you mean. Share what you’ve lived. Own what you’ve earned.
3. You don’t have to do marketing the way “they” say to.
Let’s talk about all the conflicting advice out there:
Post every day. But don’t post too much.
Go all in on video. But also repurpose your blogs.
Show your face. But keep it professional.
Be authentic. But stay on brand.
It’s enough to make any entrepreneur want to pour a glass of wine and walk away from Instagram forever.
Here’s what I tell my clients: you get to decide.
If you love writing? Blog.
If you love talking? Start a podcast.
If you love being with people? Schedule events.
Marketing isn’t about doing more. It’s about doing what feels aligned—and consistent. That’s where your audience will start to feel trust. Not because you followed every trend, but because you showed up with integrity.
4. Your story is what builds trust—don’t be afraid to share it.
Here’s a story I rarely tell:
When I left VF Corporation to start my own boutique marketing firm, BREATHE, I thought I’d walk into success. I had the experience, the network, and the portfolio—clients like Wrangler, The North Face, and Vassarette.
But what I didn’t have was confidence in my *own* voice. I was so used to promoting other brands that I didn’t know how to market myself.
It wasn’t until I started sharing pieces of my journey—the pivots, the challenges, the behind-the-scenes reality—that things started to shift.
Women reached out saying: “That’s exactly how I feel.”
Clients booked with me because they trusted me.
Referrals increased because people remembered my story.
If you’re building a personal brand or a values-based business, your story is your greatest tool. Don’t hide it. Don’t water it down. Don’t wait until it’s perfect to share it.
The more honest you are, the more magnetic your brand becomes.
5. There’s no better time to show up than now.
If you’re reading this and feeling like you’ve been waiting for the right time—I want you to hear this clearly:
This is it.
Marketing has changed. The era of information is behind us. The era of interpretation is what matters now.
And nobody interprets better than a woman with decades of lived experience.
The Marketing Concierge is built for women like you—business owners who are done chasing trends and ready to lead with confidence, clarity, and real results. Whether you need strategy, storytelling, a full brand message, or just someone to remind you that you’re not “behind”… I’m here for that.
This is your moment. And your voice? It’s never been more needed.
You’ve got the experience, the voice, the values—and now, you’ve got a market that wants what you’ve lived through.
So say what you mean.
– Post that story.
– Start that blog.
– Send that email.
– Raise your rates.
– Share your voice.
5 Quick Takeaways:
• Point of view > information – Your audience wants your perspective, not just your knowledge.
• Experience sells – Your life story is more valuable than you think. Use it.
• You make the rules – Stop following every marketing trend. Start following your own clarity.
• Story builds connection – The more you share, the more trust you build.
• Now is the time – You’re not behind. You’re exactly where you need to be.
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