Uncategorized
Posts Filed in:
Storytelling has become a buzzword in the world of marketing in recent years. With numerous books and TED talks dedicated to the subject, it’s clear that using stories to connect with your audience can be a powerful tool. However, it’s not as simple as just sharing your personal story when marketing a product or service and hoping your customer will be sold. This is where I see so many brands get it wrong.
Storytelling has become a buzzword in the world of marketing in recent years. With numerous books and TED talks dedicated to the subject, it’s clear that using stories to connect with your audience can be a powerful tool. However, it’s not as simple as just sharing your personal story when marketing a product or service and hoping your customer will be sold. This is where I see so many brands get it wrong.
Storytelling has become a buzzword in the world of marketing in recent years. With numerous books and TED talks dedicated to the subject, it’s clear that using stories to connect with your audience can be a powerful tool. However, it’s not as simple as just sharing your personal story when marketing a product or service and hoping your customer will be sold. This is where I see so many brands get it wrong.
