The Formula That Will Transform How You Communicate—Anywhere

Whether you're crafting a blog post, writing an email, sharing on social media, or having a face-to-face conversation with your dream clients, one thing remains true: if you address their problems and offer a clear solution, they’ll listen every time.

Here’s an eye-opening stat: 72% of consumers say they only engage with marketing messages that are personalized to their needs. This means generic messaging won’t cut it anymore—your audience wants to feel seen, understood, and supported. So, how do you do that? Speak to their problems.

The good news? I’ve got a simple formula that works like magic. It’s not just for social media—it’s for any type of communication. This formula will help you connect with your audience on a deeper level while making it easier than ever to share your message with clarity and confidence.

Inspired by the StoryBrand framework, this three-step system—Problem, Solution, and Result—is your go-to method for creating impactful communication. Once you start using it consistently, you’ll never feel stuck figuring out what to say or how to say it—whether you’re posting online or chatting with a potential client over coffee.

What Is the StoryBrand Framework?

Before we jump into the formula, let me give you the quick lowdown on the StoryBrand framework. It’s all about simplifying your message so your audience feels seen and understood. Here are its core components:

• Character: Your customer is the hero of the story (not you!).

• Problem: What challenges are they facing?

• Solution: How do you guide them toward success?

• Result: What transformation or benefit will they achieve?

For our formula today, we’re zooming in on three essentials: Problem, Solution, and Result. These steps are perfect when time is tight and attention spans are shorter than ever.

Step 1: Identify and State the Problem

Start by addressing your audience’s biggest pain point. This is where you grab their attention and make them feel like you truly understand what they’re going through. For example:

“Are you struggling to stay organized while juggling endless responsibilities?”

This opening line speaks directly to their struggles—and trust me, when people feel heard, they lean in.

Step 2: Present Your Solution

Next up: introduce yourself (or your brand) as the guide who has the answer they’ve been searching for. Be clear and empathetic as you explain how you can help:

“At [Your Brand], we create systems that simplify your workflow so you can focus on what matters most.”

This step builds trust and positions your solution as exactly what they need.

Step 3: Illustrate the Result

Finally, paint a picture of what success looks like once they take action. Help them visualize that transformation:

“Imagine having clarity in your day-to-day tasks—feeling confident, productive, and ready to tackle anything that comes your way.”

This step inspires action because people want to experience that positive outcome for themselves.

How To Apply This Formula Across Communication Channels

Here’s how this formula works in different situations:

• Social Media Post Example:
  “Feeling stuck trying to grow your business while managing endless tasks? At [Your Brand], we create systems that simplify your workflow so you can focus on what matters most. Imagine running your business with ease—confidently tackling each day without feeling overwhelmed!”

• Blog Post Example:
  Start by empathizing with your reader’s challenge (the problem), then dive into actionable tips or solutions they can use right away (the solution), and wrap up by painting a picture of how their life will improve once they implement those tips (the result).

• Face-to-Face Conversation Example:
  Begin by asking questions to uncover their pain points (“What’s been holding you back from reaching [goal]?”). Then share how you’ve helped others overcome similar challenges (“I’ve worked with clients who struggled with [problem], and here’s how we solved it…”). Finish by helping them visualize success (“Imagine how much easier things will be when [result]!”).

Bonus Tips for Maximum Impact

To make this formula even more effective across all communication channels:

1. Use Emotional Language: Speak directly to their feelings—what frustrates them? What excites them? What motivates them?

2. Be Specific: The more detailed your solution and results are, the more believable and compelling they’ll be.

3. Incorporate Stories: Share real-life examples or testimonials that show how others have experienced transformation using your solution.

4. Call Them To Action: Always end with a clear next step—whether it’s clicking a link, scheduling a call, or simply imagining their transformed life.

Your Next Step

Here’s what I want you to do next: start using this formula today—in your social media posts, emails, blog content, or even when chatting with clients. The more consistently you apply it, the easier it becomes to connect with your audience in meaningful ways.

And if you're ready to take things even further, grab my free Marketing Delegation Checklist with 100 tasks YOU shouldn’t be doing anymore—it’ll free up your time so you can focus on what matters most!

You’ve got this! Keep showing up for your audience—they’re waiting to hear from YOU!