Whether you're crafting a blog post, writing an email, sharing on social media, or having a face-to-face conversation with your dream clients, one thing remains true: if you address their problems and offer a clear solution, they’ll listen every time. Here’s an eye-opening stat: 72% of consumers say they only engage with marketing messages that are personalized to their needs. This means generic messaging won’t cut it anymore—your audience wants to feel seen, understood, and supported. So, how do you do that? Speak to their problems.

Imagine this: You're scrolling through Google search results, thinking you've found exactly what you're looking for, only to realize it's not quite what you expected. As you begin to look closely you see it’s not a link to a website it’s an AI-generated summary of topics synthesized from multiple sources. That's the world of AI Overviews for you, and they're changing the game for small businesses in a significant way.

Are you feeling overwhelmed by marketing in 2025? You’re not alone. According to a recent survey, 70% of small business owners say they don’t have enough time to devote to marketing. If you’re a small business owner, you probably feel like you’re juggling a hundred balls in the air, and marketing is the one that keeps slipping away.

That’s a lot of noise! Now more than ever, establishing a strong and consistent brand presence is crucial. The truth is, a consistent, clear, and concise brand message is not just a marketing tactic it's the key to building trust, comfort, and a sense of reliability among your customers and potential customers.

As summer winds down and the kids head back to school, I find myself reflecting on this time of year and what it means for us as female business owners. For many of us, summer is a time to step back, enjoy our families, and indulge in some self-care. But now, as the school bells ring, it’s time to dive back into our businesses and make the most of the final months of the year.

As small business owners, we often get so caught up in the daily grind that we forget to look at the bigger picture. Marketing is a vital part of that picture, and without it, we’re left without a strategy to grow our businesses long-term. So, what can you do if you are a small businesses like hers? Here are some actionable marketing strategies that don’t require a financial investment but will demand your time and dedication. Remember, good marketing takes time and persistence, but it will pay off in the end.